Alex Lasry is the Senior Vice President of the Milwaukee Bucks. He lives in Milwaukee’s Walker’s Point neighborhood with his wife Lauren, Chief of Staff for Planned Parenthood of Wisconsin. Alex and Lauren are active members of the Milwaukee community and welcomed their first child, Eleanor, in August. Alex is running to represent Wisconsin in the United States Senate so he can bring a new way of thinking to Washington and deliver real results for Wisconsinites.
Since joining the Bucks, Alex has helped lead the team’s transformation into one of the premier NBA franchises, proving that you can run a successful business with progressive values. He spearheaded the Buck’s corporate citizenship efforts to demonstrate that some things are bigger than basketball: marching with local leaders to protest the police shooting of Jacob Blake, leading the “Bucks Vote” initiative, and consistently raising the level of the team’s racial and social justice activism.
Alex brought together the public/private partnership to build Fiserv Forum and the Deer District surrounding the arena. As part of the agreement to build Fiserv Forum, Lasry led the workforce development efforts to make sure that people often left out of major construction work got a chance to expand skills, find jobs, and build wealth. Lasry’s plan required 40% of workers on the project to consist of people underemployed or unemployed for the previous five years and at least 25% of service contracts to be awarded to minority and/or disadvantaged businesses. Under Alex’s leadership, the Bucks did not just set ambitious goals, they surpassed them — reaching 43% and 30% respectively. He also ensured 80% of the materials and services for building Fiserv Forum were sourced from Wisconsin, including steel from a plant north of Stevens Point, cast concrete from near Manitowoc, and plumbing supplies from Madison.
While others just talk about raising wages, Alex turned his words into actions. He led negotiations for a historic project labor agreement that included provisions to hire women and minorities that are often underrepresented among union workers. The Bucks also included an agreement to implement a $15 minimum wage for Fiserv Forum workers no later than 2023. The Bucks achieved this goal early, raising the minimum wage to $15 an hour in 2020. In addition, Fiserv Forum is one of the most environmentally-friendly arenas in North America.
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